Adelante – press lunch

Adelante – press lunch


To draw attention to their exclusive Italian delicacies, EKPR together with the food agent Adelante, organized an exclusive lunch in collaboration with star chef Fredrik Eriksson at Långbro Värdshus. Fredrik created a tasting menu with Adelante’s delicacies.

On site was Madeleine Wilhelmsson, CEO of Adelante, who presented the company’s philosophy and delved into the products in the range. Guests were journalists and influencers with a clear food focus.


In real time, the event gained wide visibility and engagement on social media thanks to the credible profiles that visited the event. In the long term, the event produced several press clippings in major food magazines.