09 dec Rowico Home – Showroom Opening
Rowico Home opened a showroom on Birger Jarlsgatan in Stockholm to clarify its position as a sustainable interior design company. To continue building the brand, drive consumer traffic to the showroom, and strengthen the presence in social media, we proposed to organize two events. The first was a press breakfast for interior design and lifestyle journalists to strengthen visibility in the media. In the evening, the theme was a festive gathering of influencers, decorators, and stylists to build brand awareness and draw attention to the opening on social media.
The event was widely spread on social media via the guests – who all published something from the event. This resulted in 67 Instagram stories and five Instagram posts with a total reach of 454,303. Rowico Home’s showroom opening also generated several articles in digital media and the local press, which generated customer traffic to the showroom even after the opening event.