Skogaholm – Winter Holiday Campaign

Skogaholm – Winter Holiday Campaign

Mission

Skogaholmslimpan has been a beloved Swedish classic through generations. With the Skogaholm campaign, the goal was to create visibility and interest in Skogaholm’s range of products within the target group – families with kids. The mission was a PR and influencer campaign to inspire Swedish consumers to explore nature together with their families during the winter holiday while eating tasty sandwiches with bread from Skogaholm. In the SoMe campaign, we selected family-oriented influencers to create content with the aim to explore outdoor activities and creating memorable moments with Skogaholm for the next generation.

Results

The campaign had a wide impact within the target group. Over 545,000 followers were reached by the campaign and engagement of over 6%.  The campaign was nominated to ”Fazers internal award of Campaign of the year”.