Archive

12 dec

Posted at 14:34h in

The 20-year collaboration between Örsjö and designer Jonas Bohlin has resulted in several design classics, including Kvist, Karamell, Star, and Circus. Örsjö Belysning wanted to celebrate their collaboration with an exclusive exhibition – S A K E R - and a unique insight into Bohlin's creative catalog. The event took place in Örsjö's production premises in Nybro, Småland. EKPR was tasked with inviting the press and influencers to the event and exhibition to create visibility in social media and the press. Journalists and influencers in interior design and design were gathered from all over the country to get wide distribution and visibility for the happening. During the press trip, the invitees were given a thorough tour and the opportunity to create their own lamp. In...

09 dec

Posted at 13:15h in

To strengthen its position as a professional skincare brand, together with BABOR Sweden we planned a trip to BABOR's headquarters in Aachen, Germany. Along with the trip were several of Sweden's most prominent beauty journalists and several beauty and lifestyle influencers to create visibility in real-time. It was a 36-hour trip with a solid overview of the company, its sustainability work, and its long history in skincare. BABOR International CEO Isabel Bonacker talked about the future of BABOR and the guests got sightseeing at the production facilities. On day two, the group got a visit to BABOR's Flagship store in Aachen, as well as treatments and product presentations with researchers and chemists from the company....

09 dec

Posted at 11:54h in

Rowico Home opened a showroom on Birger Jarlsgatan in Stockholm to clarify its position as a sustainable interior design company. To continue building the brand, drive consumer traffic to the showroom, and strengthen the presence in social media, we proposed to organize two events. The first was a press breakfast for interior design and lifestyle journalists to strengthen visibility in the media. In the evening, the theme was a festive gathering of influencers, decorators, and stylists to build brand awareness and draw attention to the opening on social media....

28 nov

Posted at 13:24h in

Create news value, visibility and arouse interest in Newbie's autumn collection through a PR- and Influencer event. We wanted to elevate the Newbie brand through well-thought-out activities that go hand in hand with the brand's values ​​and theme for Autumn 2022. In august 2022, EKPR organized a press and influencer event at Siggesta Gård outside Stockholm. The theme of the Event was Autumn Memories and the goal was for the guests to experience Newbie's magical fairy tale world with their children and create memories together. We wanted the children to be in the center and created the event around their experience. The styling was laid out for fun and games and we offered pancakes for lunch. At the end of the event, all the children got...

11 nov

Posted at 10:14h in

The world-leading Italian fresh pasta company RANA launched its new WINTER EDITION concept with two seasonal flavors for fresh-filled pasta - Mushroom & White Truffle and Gorgonzola D.O.P. & Walnuts. EKPR was tasked to elevate the RANA WINTER EDITION range through a well-thought-out activity closely connected with RANAS values. The purpose was to inspire media, journalists, Influencers, and Swedish consumers to experience the news from RANA. The goal was to drive sales in-store and on the food market online and to create brand awareness both in lifestyle- and food magazines and social media. During our press days for Winter 2022, we presented the new flavors in an open kitchen to attract all senses. Chef Claes Justander served the guests two delicious recipes of both versions....

21 maj

Posted at 12:49h in

For several years, we have had the honor of working with KappAhl’s media strategy. Through a close collaboration with KappAhl, we have developed several exciting concepts where we have presented Kappahl in an innovative way. We have also taken media strategies with the aim of elevating KappAhl’s brand and becoming top-of mind with both customer and media. This includes media strategy, influencer marketing, collection launches, store openings and exclusive press events....

21 maj

Posted at 12:03h in

BABOR is a professional skin care brand that in 2020 changed its position from being primarily a B2B brand to also reaching the end consumer. As BABOR’s press contacts, we have developed a strategy to increase visibility in lifestyle, fashion and beauty media on order to reach the target group. We have also created a long-term strategy to increase BABOR’s brand awareness, which includes press processing, influencer strategy and product launches and events. We have developed a long-term ambassador program with carefully selected profiles that have shown the benefits of BABORS products and treatments in their channels. In addition to this, we have run sales-driven campaigns at major product launches....