Archive

21 maj

Posted at 12:54h in

For several years we have had the pleasure of working with the much appreciated lifestyle concept Newbie, KappAhl’s timeless and classic collection for babies and children in sizes cl 44-128. The entire collection is made of more durable materials and all cotton is organic. The assignment has placed high demands on a strategy that is completely in line with Newbie’s unique expression. We have therefore developed events that ensure that guests become part of Newbie’s world and give a lasting impression. We also work with product placements and overall media strategy for increased visibility. ...

21 maj

Posted at 12:49h in

For several years, we have had the honor of working with KappAhl’s media strategy. Through a close collaboration with KappAhl, we have developed several exciting concepts where we have presented Kappahl in an innovative way. We have also taken media strategies with the aim of elevating KappAhl’s brand and becoming top-of mind with both customer and media. This includes media strategy, influencer marketing, collection launches, store openings and exclusive press events....

21 maj

Posted at 12:03h in

BABOR is a professional skin care brand that in 2020 changed its position from being primarily a B2B brand to also reaching the end consumer. As BABOR’s press contacts, we have developed a strategy to increase visibility in lifestyle, fashion and beauty media on order to reach the target group. We have also created a long-term strategy to increase BABOR’s brand awareness, which includes press processing, influencer strategy and product launches and events. We have developed a long-term ambassador program with carefully selected profiles that have shown the benefits of BABORS products and treatments in their channels. In addition to this, we have run sales-driven campaigns at major product launches....

21 maj

Posted at 11:55h in

Fazer launched the exciting product Havreris under the brand Frebaco Kvarn. Havreris is a Swedish, locally grown and climate-smart alternative to white rice. We were given the honorable assignment to create an overall concept for the product launch. It included developing partners and event planning, media strategy and product presentation. As a representative of Havreriset, we chose Paul Svensson, a fantastic chef who with his long background and profile in innovative cuisine was the ultimate spokesperson for Frebaco Havreris. We also produced a portfolio of fine and inspiring food and recipe photos. As oat is a versatile product, we chose to focus our media strategy on several areas; Food, health and lifestyle to reach out widely and draw more attention to its characteristics. We also did a target...