Babor Men – Product launch

Mission: Product launch BABOR Men

BABOR relaunched BABOR Men, a multifunctional series with both soothing and energy-giving products that are tailored for male skin.

The objective for BABOR was to gain knowledge about the products and their properties in an interesting way and to strengthen their position as a professional skincare brand.

Since the series was developed for men of all ages, we at EKPR wanted to maximize credibility and at the same time increase brand awareness and chose to create an exclusive and personal launch event. We decided to have BABOR’s first men’s event at their Flagship Store in Stockholm where we invited both beauty journalists and influencers to a breakfast. The dermatologists presented the products, the and the event ended with everyone receiving a tailor – made facial treatment.

Results

Relevant and high-profile guests attended the lunch and were involved in the theoretical and practical review of the products.