21 maj Fyrklövern
Posted at 11:48h
in
Mission: Brand development
Fyrklövern has been on the Nordic market since 1974 and is one of the Nordic region’s largest companies in porcelain, glass and home decoration. Fyrklövern aimed to develop its brand and to reach a new trend-conscious target group. We therefore made a thorough brand analysis and based on that, a new brand platform was created to develop the brand and develop collections that were in line with this.
Results
The new brand platform resulted in Fyrklövern developing the new Salt and Pepper collections, collections in stoneware with a clear sense of trend. The collections have increased Fyrklövern’s visibility in several large interior design and food magazines and led to Fyrklövern having developed its brand awareness among the desired target group.
