Newbie

Mission: Communication Strategy and Event

For several years we have had the pleasure of working with the much appreciated lifestyle concept Newbie, KappAhl’s timeless and classic collection for babies and children in sizes cl 44-128. The entire collection is made of more durable materials and all cotton is organic.

The assignment has placed high demands on a strategy that is completely in line with Newbie’s unique expression. We have therefore developed events that ensure that guests become part of Newbie’s world and give a lasting impression. We also work with product placements and overall media strategy for increased visibility.