Archive

24 apr

Posted at 16:59h in

EKPR organized a luxurious overstay event in collaboration with The Lamp Hotel & Spa to launch BABOR's new cleansing collection. The Lamp, an exclusive and contemporary boutique hotel in Norrköping, is renowned for its opulent spa, considered to be the best in Sweden. EKPR invited 20 carefully selected influencers and journalists from the beauty, interior, and lifestyle industries to attend the event....

09 dec

Posted at 13:15h in

To strengthen its position as a professional skincare brand, together with BABOR Sweden we planned a trip to BABOR's headquarters in Aachen, Germany. Along with the trip were several of Sweden's most prominent beauty journalists and several beauty and lifestyle influencers to create visibility in real-time. It was a 36-hour trip with a solid overview of the company, its sustainability work, and its long history in skincare. BABOR International CEO Isabel Bonacker talked about the future of BABOR and the guests got sightseeing at the production facilities. On day two, the group got a visit to BABOR's Flagship store in Aachen, as well as treatments and product presentations with researchers and chemists from the company....

21 maj

Posted at 12:05h in

BABOR relaunched BABOR Men, a multifunctional series with both soothing and energy-giving products that are tailored for male skin. The objective for BABOR was to gain knowledge about the products and their properties in an interesting way and to strengthen their position as a professional skincare brand. Since the series was developed for men of all ages, we at EKPR wanted to maximize credibility and at the same time increase brand awareness and chose to create an exclusive and personal launch event. We decided to have BABOR’s first men’s event at their Flagship Store in Stockholm where we invited both beauty journalists and influencers to a breakfast. The dermatologists presented the products, the and the event ended with everyone receiving a tailor – made facial treatment....

21 maj

Posted at 12:03h in

BABOR is a professional skin care brand that in 2020 changed its position from being primarily a B2B brand to also reaching the end consumer. As BABOR’s press contacts, we have developed a strategy to increase visibility in lifestyle, fashion and beauty media on order to reach the target group. We have also created a long-term strategy to increase BABOR’s brand awareness, which includes press processing, influencer strategy and product launches and events. We have developed a long-term ambassador program with carefully selected profiles that have shown the benefits of BABORS products and treatments in their channels. In addition to this, we have run sales-driven campaigns at major product launches....