IZIPIZI – product launch

Mission

IZIPIZI teamed up with an optometry researcher to develop a groundbreaking solution for restful nights: the SLEEPING glasses. Our goal was to present this message to the press and influencers during an event.

To give influencers and selected press the chance to get to know the product, EKPR organized an event with the theme of sleep over a cozy breakfast. During the event, the guests received a presentation about the function of the glasses. Of course, they were given a copy of the glasses to test at home for maximum effect.

Results

The event with influencers was particularly appreciated, as the participants got to learn more about sleep in a cozy and intimate environment.