12 dec Örsjö Belysning – Press trip and event
Mission
The 20-year collaboration between Örsjö and designer Jonas Bohlin has resulted in several design classics, including Kvist, Karamell, Star, and Circus. Örsjö Belysning wanted to celebrate their collaboration with an exclusive exhibition – S A K E R – and a unique insight into Bohlin’s creative catalog. The event took place in Örsjö’s production premises in Nybro, Småland. EKPR was tasked with inviting the press and influencers to the event and exhibition to create visibility in social media and the press. Journalists and influencers in interior design and design were gathered from all over the country to get wide distribution and visibility for the happening. During the press trip, the invitees were given a thorough tour and the opportunity to create their own lamp. In the evening, dinner was organized with the guests, key persons in Örsjö Belysning, and Jonas Bohlin himself.
Results
Besides building valuable relationships between Örsjö Belysning and key journalists, the event gained wide visibility and engagement on social media, thanks to the credible profiles that visited the event. In the long term, the event generated several interviews with key people within Örsjö Belysning and Jonas Bohlin.
