BABOR HEADQUARTER – PRESS TRIP

Mission

To strengthen its position as a professional skincare brand, together with BABOR Sweden we planned a trip to BABOR’s headquarters in Aachen, Germany. Along with the trip were several of Sweden’s most prominent beauty journalists and several beauty and lifestyle influencers to create visibility in real-time. It was a 36-hour trip with a solid overview of the company, its sustainability work, and its long history in skincare. BABOR International CEO Isabel Bonacker talked about the future of BABOR and the guests got sightseeing at the production facilities.

On day two, the group got a visit to BABOR’s Flagship store in Aachen, as well as treatments and product presentations with researchers and chemists from the company.

Results

The press trip strengthened the relationship between the journalists and BABOR as a company, securing BABOR’s position as the top-of mind brand in beauty. It also generated several articles in digital and print media and also gave a wide spread on social media before, during and after the trip.