Archive

09 dec

Posted at 13:43h in

To draw attention to their exclusive Italian delicacies, EKPR together with the food agent Adelante, organized an exclusive lunch in collaboration with star chef Fredrik Eriksson at Långbro Värdshus. Fredrik created a tasting menu with Adelante's delicacies. On site was Madeleine Wilhelmsson, CEO of Adelante, who presented the company's philosophy and delved into the products in the range. Guests were journalists and influencers with a clear food focus....

09 dec

Posted at 13:09h in

Skogaholmslimpan has been a beloved Swedish classic through generations. With the Skogaholm campaign, the goal was to create visibility and interest in Skogaholm's range of products within the target group – families with kids. The mission was a PR and influencer campaign to inspire Swedish consumers to explore nature together with their families during the winter holiday while eating tasty sandwiches with bread from Skogaholm. In the SoMe campaign, we selected family-oriented influencers to create content with the aim to explore outdoor activities and creating memorable moments with Skogaholm for the next generation....

11 nov

Posted at 10:14h in

The world-leading Italian fresh pasta company RANA launched its new WINTER EDITION concept with two seasonal flavors for fresh-filled pasta - Mushroom & White Truffle and Gorgonzola D.O.P. & Walnuts. EKPR was tasked to elevate the RANA WINTER EDITION range through a well-thought-out activity closely connected with RANAS values. The purpose was to inspire media, journalists, Influencers, and Swedish consumers to experience the news from RANA. The goal was to drive sales in-store and on the food market online and to create brand awareness both in lifestyle- and food magazines and social media. During our press days for Winter 2022, we presented the new flavors in an open kitchen to attract all senses. Chef Claes Justander served the guests two delicious recipes of both versions....

21 maj

Posted at 12:00h in

With a focus on dining experiences, Fazer makes it possible to enjoy the best moments of the day. We were commissioned to create awareness around Fazer’s Christmas campaign and new products – Fazer’s Christmas world. For this, we developed a strategy for several influencers who with the new products would create their own versions of Fazer Christmas world and post this on social media under the tag @fazersverige. The assignment also included press release and product placement in lifestyle media to increase visibility on several channels. ...

21 maj

Posted at 11:55h in

Fazer launched the exciting product Havreris under the brand Frebaco Kvarn. Havreris is a Swedish, locally grown and climate-smart alternative to white rice. We were given the honorable assignment to create an overall concept for the product launch. It included developing partners and event planning, media strategy and product presentation. As a representative of Havreriset, we chose Paul Svensson, a fantastic chef who with his long background and profile in innovative cuisine was the ultimate spokesperson for Frebaco Havreris. We also produced a portfolio of fine and inspiring food and recipe photos. As oat is a versatile product, we chose to focus our media strategy on several areas; Food, health and lifestyle to reach out widely and draw more attention to its characteristics. We also did a target...