Archive

09 dec

Posted at 11:54h in

Rowico Home opened a showroom on Birger Jarlsgatan in Stockholm to clarify its position as a sustainable interior design company. To continue building the brand, drive consumer traffic to the showroom, and strengthen the presence in social media, we proposed to organize two events. The first was a press breakfast for interior design and lifestyle journalists to strengthen visibility in the media. In the evening, the theme was a festive gathering of influencers, decorators, and stylists to build brand awareness and draw attention to the opening on social media....

28 nov

Posted at 13:24h in

Create news value, visibility and arouse interest in Newbie's autumn collection through a PR- and Influencer event. We wanted to elevate the Newbie brand through well-thought-out activities that go hand in hand with the brand's values ​​and theme for Autumn 2022. In august 2022, EKPR organized a press and influencer event at Siggesta Gård outside Stockholm. The theme of the Event was Autumn Memories and the goal was for the guests to experience Newbie's magical fairy tale world with their children and create memories together. We wanted the children to be in the center and created the event around their experience. The styling was laid out for fun and games and we offered pancakes for lunch. At the end of the event, all the children got...

11 nov

Posted at 10:14h in

The world-leading Italian fresh pasta company RANA launched its new WINTER EDITION concept with two seasonal flavors for fresh-filled pasta - Mushroom & White Truffle and Gorgonzola D.O.P. & Walnuts. EKPR was tasked to elevate the RANA WINTER EDITION range through a well-thought-out activity closely connected with RANAS values. The purpose was to inspire media, journalists, Influencers, and Swedish consumers to experience the news from RANA. The goal was to drive sales in-store and on the food market online and to create brand awareness both in lifestyle- and food magazines and social media. During our press days for Winter 2022, we presented the new flavors in an open kitchen to attract all senses. Chef Claes Justander served the guests two delicious recipes of both versions....

19 nov

Posted at 14:34h in

At EKPR, the annual Press dinner has been a highlight over the years. A few clients get to present their company to an exclusive group of journalists and influencers over a 3-course dinner in our showroom. This year's dinner was special because of the 2-year pause due to covid. Our clients Adelante presented their award-winning olive oil Herdade de Esporão and balsamic vinaigrette  Sapore Italiano, Fashion brand Bric-a-brac talked about their 30th anniversary, CEO of Rowico Home,  Jessica Hasmmargen about their exciting future, and Giovanna Hilke, the entrepreneur behind Hilke Collection about her upcoming news and collections....

21 maj

Posted at 12:57h in

IZIPIZI is a French brand that makes glasses in the categories of sunglasses, screen glasses and reading glasses for both adults and children. We work to increase the brand's visibility in the media and on social media in Sweden, Norway and Denmark. Our press register and contact network in other Nordic countries means that we can create close cooperation with press and influencers in Denmark and Norway....

21 maj

Posted at 12:54h in

For several years we have had the pleasure of working with the much appreciated lifestyle concept Newbie, KappAhl’s timeless and classic collection for babies and children in sizes cl 44-128. The entire collection is made of more durable materials and all cotton is organic. The assignment has placed high demands on a strategy that is completely in line with Newbie’s unique expression. We have therefore developed events that ensure that guests become part of Newbie’s world and give a lasting impression. We also work with product placements and overall media strategy for increased visibility. ...

21 maj

Posted at 12:49h in

For several years, we have had the honor of working with KappAhl’s media strategy. Through a close collaboration with KappAhl, we have developed several exciting concepts where we have presented Kappahl in an innovative way. We have also taken media strategies with the aim of elevating KappAhl’s brand and becoming top-of mind with both customer and media. This includes media strategy, influencer marketing, collection launches, store openings and exclusive press events....